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Mortgage call capture is used in the mortgage industry to generate leads and develop mutually beneficial relationships with real estate agents in the broker's area. This makes it a very valuable tool in any mortgage broker's arsenal. However, what it is also very good at is saving ad dollars.

Mortgage call capture is one of the most-talked about ways for mortgage brokers to increase sales volumes as well as create relationships with local real estate agents. However, what is often not mentioned is the way in which this same technology can be used to save advertising dollars that would be spent on less-effective forms elsewhere.