Michael LaPeter
Michael is an active real estate broker and writes frequently on real estate marketing. Michael is also the founder of My Single Property Websites, a web 2.0 marketing tool that lets real estate agents create stunning virtual tours and single property websites easily. He also writes on the Real Estate Marketing Blog there.
Articles by this Author
Making an Open House Succeed - The Pointers to Consider
- By Michael LaPeter
- Published 07/30/2009
- Real Estate
- Unrated
Experts and real estate agents alike unanimously say that open houses are not as effective as they were before. This is acceptable and believable, considering the advent of the Internet.
3 Solid Tips For Marketing High End, Luxury Real Estate
- By Michael LaPeter
- Published 07/28/2009
- Real Estate
- Unrated
At some point in your career, you'll come across the most exciting, profitable, and intimidating market in real estate: the high end real estate market.
Follow these 3 tips to make sure your first step into the high end market is the right one:
How to Market Your Real Estate Listing For Under $100
- By Michael LaPeter
- Published 07/28/2009
- Selling
- Unrated
Cash flow can be a serious problem for real estate agents, and it's not hard to figure out why: we have a ton of upfront costs, but we don't get paid a cent unless and until our listing sells.
Open Houses - a Good Real Estate Marketing Tool?
- By Michael LaPeter
- Published 07/27/2009
- Real Estate
- Unrated
According to an article in The Washington Post, many real estate agents do not see open houses as a good way to sell houses. Are they?
The Basics of Creating a Real Estate Blog
- By Michael LaPeter
- Published 07/16/2009
- Real Estate
- Unrated
Creating a personal blog is easy. All you have to do is sign up for a free service from a web space provider such as Blogger or WordPress, create a design or get template designs online, and simply post content.
Why the Blog is a Great Real Estate Marketing Tool
- By Michael LaPeter
- Published 07/16/2009
- Real Estate
- Unrated
Blogs have now become an industry standard in the real estate business. In fact, blogs are common not just in real estate but practically in every industry existing.
Why Real Estate is Similar to Dating
- By Michael LaPeter
- Published 07/16/2009
- Real Estate
- Unrated
If you have been reading real estate websites and tips on real estate marketing, you may have noticed that they often characterize the real estate business as something similar to dating. The truth is, the analogy does not only apply to the real estate business, as it works for most industries that are driven by a client-agent relationship.
How to Make Marketing Ideas Make a Difference
- By Michael LaPeter
- Published 07/16/2009
- Real Estate
- Unrated
Marketing is essential in real estate. But with all the real estate agents out there, does the way you market your properties and yourself even make a difference in the market?
Two Easy Real Estate Marketing Ideas For Savvy Realtors
- By Michael LaPeter
- Published 07/16/2009
- Real Estate
- Unrated
The real estate market is becoming more saturated by the minute. With fewer clients and an increasing number of agents, the business could not be more competitive. With all this competition, an agent needs to be more resourceful.
Real Estate and the Internet - New Technologies Can Help (And Hurt) Agents
- By Michael LaPeter
- Published 07/16/2009
- Real Estate
- Unrated
The Internet has been changing practically every industry and every professional-and the real estate business was not left unaffected. Of course, the changes in the real estate business, thanks to the wonders of the Internet, have all been good both for the realtor and the property buyer.
