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Michael LaPeter

Michael is an active real estate broker and writes frequently on real estate marketing. Michael is also the founder of My Single Property Websites, a web 2.0 marketing tool that lets real estate agents create stunning virtual tours and single property websites easily. He also writes on the Real Estate Marketing Blog there.
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 Articles by this Author

Experts and real estate agents alike unanimously say that open houses are not as effective as they were before. This is acceptable and believable, considering the advent of the Internet.

At some point in your career, you'll come across the most exciting, profitable, and intimidating market in real estate: the high end real estate market. Follow these 3 tips to make sure your first step into the high end market is the right one:

Cash flow can be a serious problem for real estate agents, and it's not hard to figure out why: we have a ton of upfront costs, but we don't get paid a cent unless and until our listing sells.

According to an article in The Washington Post, many real estate agents do not see open houses as a good way to sell houses. Are they?

Creating a personal blog is easy. All you have to do is sign up for a free service from a web space provider such as Blogger or WordPress, create a design or get template designs online, and simply post content.

Blogs have now become an industry standard in the real estate business. In fact, blogs are common not just in real estate but practically in every industry existing.

Why Real Estate is Similar to Dating

If you have been reading real estate websites and tips on real estate marketing, you may have noticed that they often characterize the real estate business as something similar to dating. The truth is, the analogy does not only apply to the real estate business, as it works for most industries that are driven by a client-agent relationship.

Marketing is essential in real estate. But with all the real estate agents out there, does the way you market your properties and yourself even make a difference in the market?

The real estate market is becoming more saturated by the minute. With fewer clients and an increasing number of agents, the business could not be more competitive. With all this competition, an agent needs to be more resourceful.

The Internet has been changing practically every industry and every professional-and the real estate business was not left unaffected. Of course, the changes in the real estate business, thanks to the wonders of the Internet, have all been good both for the realtor and the property buyer.

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